26 AUGUST 2026
The First Chapter Ends
One year ago, Fragaritto began with a simple mission—to introduce craftsmanship through fragrance. As we celebrate our first anniversary, that chapter comes to a close, making way for a new direction, a refined collection, and the beginning of our second chapter.
Why This Chapter Ends
The first Fragaritto collection was created to introduce our brand to the people who believed in it first. Every fragrance, every bottle, and every design served one purpose—to build the foundation of Fragaritto.
As we enter our second year, our vision has grown. The next chapter represents a more refined identity, new creations, and a renewed standard for the brand.
This is not simply a product update.
It is the evolution of Fragaritto.
What's Changing
Beginning after 30 August 2026, Fragaritto enters its second chapter.
As part of this transition:
• Most fragrances from our first collection will conclude production.
• Our first-generation packaging will be replaced by a refined collection.
• Individual 5 ml bottles will no longer be part of our standard collection.
• Selected fragrances may remain available through existing distributors only while stocks last.
• Future collections will reflect the next stage of Fragaritto's craftsmanship and vision.
Every change marks the end of one chapter and the beginning of another.
For Those Who Were Here First
The first chapter of Fragaritto belongs to the people who believed in an unknown brand and became part of its story.
Their support shaped everything that follows.
As the second chapter begins, we invite you to continue the journey with us and witness what comes next.
Stay connected through Instagram for every announcement leading to our anniversary.